#brand #product #CI #packaging #UX #UI #development #communication #public relations #transformation
Mono Tee is an unsweetened iced tea beverage that comes in six flavours. Mayolove co-founded the company, co-developed all products and has been responsible for branding, packaging, overall marketing and product communication. Currently, we are working on the brand's transformation into a multi-product platform for plant-based nutriceuticals.
World of Time
#brand #CI #strategy #UX #UI #development #communication
World of Time offers high-quality and rare watches in their store in downtown Munich. Since 2017 Mayolove has been responsible for the company's rebranding and communication as well as the transformation of all digital services including the World of Time website and custom app.
#print #UX #UI
Mayolove had the privilege of designing the physical and digital catalogue for the official Jackson Pollock exhibition at american contemporary art gallery, Munich. The exhibition featured previously unreleased work that caused a stir in the international art world. “This catalogue was the missing piece that makes this exhibition whole,” stated Jason McCoy, gallerist and nephew of Jackson Pollock, in his speech at the exhibition opening.
#brand #CI #concept #UX #UI #communication #transformation
TrueProfile.io started as a document verification service provider. In the GCC - just as any other country with high immigration rates - document fraud has become a major issue for regulators and employers. Mayolove has partnered with TrueProfile.io (DataFlow Group) since 2017 on developing a digital and holistic standard for the industry based on blockchain technology, while transforming the service into a dynamic marketplace for a target group comprising both employers and applicants. As part of a highly international team, Mayolove has been responsible for the company's branding, CI, concept, and UX / UI as well as all marketing communication assets.
#brand experience #strategy #UX #UI #communication #event #transformation
Originally a classic TV sports channel, in the past decade SPORT1 has become one of Germany’s leading digital sports news providers. From 2013 to 2019 Mayolove was the digital lead agency, helping to transform and grow the service across all platforms. At the same time Mayolove used selected marketing communication to drive the brand's repositioning - including an image campaign in 2016 (TV and social media), Ice Hockey World Cup campaign in 2017 (TV and social media), FIFA World Cup campaign in 2018 (TV and social media), Screenforce Days in 2018 (event) and a 2019 image campaign (TV, on air and social media).
AUDI QUATTRO CUP
#brand experience #CI #concept #communication #event
The Audi quattro Cup is the biggest amateur golf series in the world. Involving 43 countries, 645 tournaments and 80,0000 players, it is a competition of superlatives. The annual season highlight is its closing event: the Audi quattro Cup World Final is traditionally hosted on the world’s most renowned courses. For two consecutive years Mayolove was responsible for the corporate and event design as well as all marketing communication including video production. The 2019 communication featured Audi's partnership with "Me and my Golf". 2020's event fell victim to Covid-19.
#brand #CI #concept #UX #UI #communication
FYVE is a telecommunications provider offering smartphones and flatrate contracts. Mayolove has redesigned and repositioned the brand in the German market, giving it a distinct and edgy underdog tone. The campaign slogan, “Fyve… auf alles!” [Give it…Fyve!], is a tongue-in-cheek take on phubbing - the practice of ignoring others in order to pay attention to one's phone. Mayolove oversaw the production of a series of TV spots, a variety of marketing material and the UX and UI of the brand's e-commerce platform.
Social media campaign #nichtübel for an anti-nausea med based on a video clip that simulates vomiting in reverse.
BMW & K2
Video clip that promotes the partnership of BMW and K2 in the free-ski sector, featuring the Powder Ride Foxtail.
Redesign of Glamour Germany website
Series of video clips to promote the Oakley "Crosslink" model featuring influential characters from urban culture.
Digital tool for rapid real estate valuation, developed for German market leaders Drees & Sommer and bulwiengesa.
Corporate identity and packaging design for an exclusive beauty product and nutrition brand.
Corporate identity and communication for a Munich-based skateboard store. UX / UI and development of the e-commerce platform.
Concept, UX / UI and website development for a German semi-sparkling wine brand.
Development of a 40 page manifesto on disruption in the insurance market that was distributed through all BCG offices worldwide.
Corporate identity, positioning and communication of DFB's Futsal activities on the German market. Partnering with Rummenigge Sport Marketing.
Concept and design for DLD conference in Munich, including interactive and responsive on-air design plus all physical and digital communication material.
Redesign and development of all online platforms for European's biggest fashion trade show and its sub-brands.